The wine-growing region where family Hrastar produces wine is near the birthplace of well-known Slovene poet Tone Pavček. In his poems, he often chanted wine, vineyards, Dolenjska region and his hometown.
We designed a recognizable and at the same time memorable identity for 3 typical types of Slovenian wines from Dolenjska region.
Communication is based on the verses of poet’s poems accompanied by fundamental symbols—a glass, wine leaf and the shape of a region.
Product photos: Marko Pirc